Dressing Support Posters

The Dressing Room Support Posters project was developed during my Graphic Design Co-op at TJX Companies to improve communication between customers and associates in the dressing room. After conducting store visits and observing customer behavior, I identified a recurring challenge: shoppers would unintentionally leave the dressing room area without completing the required checkout process, often because associates were assisting other guests.

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The objective was to create a clear and welcoming communication system that reduced confusion while maintaining a positive customer experience. Rather than relying solely on verbal reminders from associates, the solution focused on providing customers with accessible information at key points throughout the dressing room journey.

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To address this challenge, I designed a series of instructional signs for both TJ Maxx and Marshalls that clearly communicated the next steps when exiting the dressing room area. The designs were developed in both English and bilingual English/Spanish versions and followed established brand guidelines to ensure consistency across locations. Particular attention was given to visual hierarchy, readability, and approachable language to make the messaging easy to understand for a diverse customer base.

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The final signage system helped reinforce store policies, improve customer awareness, and support associates by reducing the need for repeated explanations. The project demonstrates how thoughtful environmental communication and user-centered design can improve operational efficiency while creating a smoother and more positive customer experience.