Dressing Communications Support

Overview:
During a store visit, I identified a recurring issue where customers were unintentionally leaving the dressing room area without proper checkout due to associates being occupied with other guests. This often led to confusion and negatively impacted the customer experience, as associates were required to stop customers to follow store policy.

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Challenge:
How can we effectively communicate expectations to customers without relying solely on staff interaction, ensuring the process feels smooth, respectful, and aligned with our policies?

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Solution:
I designed a series of clear, friendly, and instructional signs placed inside and around the dressing room stalls. The signage sets expectations for what customers should do upon exiting, helping to reduce misunderstandings and improve the overall flow.

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Deliverables:

• Custom signage for TJ Maxx and Marshalls

• English and bilingual versions (English/Spanish)

• Designs aligned with brand guidelines and tone

• Language optimized for clarity, approachability, and accessibility

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Impact:
The signage helps customers feel informed and respected while supporting associates in maintaining store policies—ultimately improving both employee workflow and customer satisfaction.