TJX's Company Conference T-Shirt

TJX's Company Conference T-Shirt is a professional branding and merchandise design project developed during my Graphic Design Co-op at TJX Companies. Created in Canva, the project focused on designing event apparel for a company conference attended by more than 400 employees.

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The objective was to create a visually engaging T-shirt design that reflected the conference theme while aligning with TJX's brand and event experience. Through concept development and illustration exploration, I created multiple design directions featuring custom artwork tailored to the event's identity and audience.

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Working closely with stakeholders, I refined the concepts and developed the final design, which was selected for production and distribution at the conference. The project required balancing creativity with brand consistency while ensuring the artwork translated effectively onto wearable merchandise.

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The final T-shirt was worn by over 400 conference attendees, demonstrating how illustration, branding, and event design can come together to create a memorable and engaging experience for participants.