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FizzJoy Brand book

The FizzJoy Brand Book is a polished, semester-long branding project that compiles all research, strategy, visual development, and prototypes into one cohesive identity guideline document. Designed using Adobe Illustrator, Photoshop, and InDesign, the book showcases the full development of FizzJoy—a fictional probiotic soda brand focused on health, flavor, and playful visual storytelling.

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The brand book includes FizzJoy’s purpose, core values, audience insights, positioning, value proposition, personality, messaging, and complete visual/verbal identity system. It also features photographed prototypes—such as can designs, stickers, and merchandise—that demonstrate how the brand comes to life in real-world applications. Organized from Assignments 1–12, the document serves as a comprehensive guide to the brand’s strategy and execution.

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Overall, the project presents a cohesive, professional documentation of the FizzJoy brand and its complete design process.

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Brand Implementation Vehicle.png
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FizzJoy Branding
Poster

The Healthy Bubbles for Every Adventure.png
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