Navy Beach 4th of July Promotion

The Navy Beach 4th of July Promotion is an Instagram Story concept created to advertise a fictional "Cinema By The Sea" event at Navy Beach in Montauk. Designed in Canva, the project explores how social media content can capture attention while maintaining a cohesive luxury hospitality brand identity.

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The objective was to promote a seasonal event experience that combines outdoor cinema, beachside dining, and holiday festivities. To support this goal, I developed a visually engaging story using editorial-inspired typography, custom illustrations, and a refined navy-and-gold color palette that reflects Navy Beach's elevated coastal aesthetic.

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The final design highlights key event offerings, including outdoor movie screenings, beach-blanket seating, lobster rolls, cocktails, and fireworks, while balancing informative content with a polished, lifestyle-driven visual approach. The project demonstrates how social media design can create excitement, reinforce brand identity, and encourage audience engagement.